The published project
Pentagram reworked Slack’s hashtag into a more consistent symbol and a focused colour palette. The identity was designed to reproduce clearly across different sizes and applications.
What growing businesses can learn
Test an identity on real touchpoints: a profile picture, a presentation, a website and a small icon. A good system needs to hold together beyond the main logo.
This takeaway is Xpertus’s editorial interpretation of the published project, not a claim about its commercial results.
Read the original Pentagram case study ↗
Apply the question to your business.
Which parts of your identity already earn recognition, and which make it harder for people to understand what you do? A brand consultation is a useful place to start.