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XPERTUS / BRAND & BUSINESS CONSULTING
We help B2B companies with Branding, Pitch Decks, Social Media and PR—so you look premium, build credibility, and close deals faster.
TRUSTED BY WOMEN ENTREPRENEURS & GROWING BUSINESSES
RECOGNISABLE BRANDS. USEFUL LESSONS.
Explore our public brand studies.
These brands are not Xpertus clients.
Brand and business consulting, built around your next stage of growth.
Xpertus brings together brand strategy consulting, brand identity design, pitch deck development, social media strategy and PR communications. We work with women entrepreneurs, family businesses and B2B companies to clarify their positioning and present their expertise with confidence.
01 / XPERTUSBRAND STRATEGY & IDENTITY
Brand strategy consulting connects your business goals with the way customers see you. We bring positioning, brand messaging, logo design and visual identity into a consistent system.
02 / XPERTUSPITCH DECK CONSULTING & DESIGN
Our pitch deck design service turns complex business ideas into focused investor presentations and sales decks. We help shape the narrative, organise the information and design the story for your audience.
03 / XPERTUSSOCIAL MEDIA & PERSONAL BRANDING
Social media consulting and LinkedIn personal branding help founders communicate their expertise consistently. We develop content direction, messaging and design around the conversations that matter to your business.
04 / XPERTUSPR & COMMUNICATIONS CONSULTING
Our PR and corporate communications services bring structure to your message. From thought leadership to press materials, we help your business communicate with clarity and consistency.
05 / XPERTUSBUSINESS PLAN CONSULTING
Business plan consulting brings your business model, market opportunity and growth narrative into one document. We help founders prepare clear business documentation for strategic discussions and investor readiness.
THE PERSON BEHIND THE PERSPECTIVE
Good branding begins with someone willing to listen.
At Xpertus, founder-led means staying close to the business behind the brief. Your ambitions, the questions your customers ask and the way you want to be understood become the starting point for the work.
That involvement continues through positioning, design and communication. Senior attention stays with the details, so the way your business looks and the way it speaks tell the same story.
For women entrepreneurs, family businesses and growing B2B companies, the aim is a brand that reflects the substance already there—and gives it a clearer voice.
03 — IN OUR OWN WORDS
Sometimes the next step starts with seeing your business differently.
Watch the Xpertus brand film. Then bring your own questions to a conversation about what comes next.
PUBLIC BRAND CASE STUDIES
Independent editorial examples.
These brands are not Xpertus clients.
Original design work: Pentagram.
MastercardBRAND IDENTITY / PUBLIC CASE STUDY
Pentagram simplified Mastercard’s familiar intersecting circles for a more consistent digital identity, while retaining the recognisable red-and-yellow foundation.
SlackBRAND IDENTITY / PUBLIC CASE STUDY
Pentagram reworked Slack’s hashtag into a more consistent symbol and a focused colour palette. The identity was designed to reproduce clearly across different sizes and applications.
BUILT AROUND YOU
04 — THE WAY FORWARD
From the first question to the final detail,
you are part of the conversation.
We explore your business, audience and current materials. The aim is to understand the challenge before deciding what to create.
We work through positioning and messaging, bringing the audience, business goals and brand promise into focus.
We develop the visual and verbal expression, review it together and refine the details that make the work feel like you.
We prepare the agreed assets for rollout and discuss how content, communication and design can continue to support the business.
BEFORE WE TALK
Common questions about branding,
communication and business consulting.
A brand consultation explores your business, audience, positioning and current communication. During a free brand audit, we discuss the touchpoints you want reviewed and the challenges you want to address. The conversation helps identify a useful next step.
Yes. Our services include brand strategy and identity, investor pitch deck design, sales presentations and business plan development. We can discuss a focused project or a broader scope across several touchpoints.
We work with women entrepreneurs, family businesses and growing B2B companies. The approach is shaped around your stage of growth, existing reputation and audience.
A project can include professional positioning, content themes, messaging and visual design. The exact scope is agreed after discussing your audience, goals and current presence.
Use the Google Calendar booking link to see the available appointment options, or send an enquiry through the consultation page. Check the invitation for the confirmed time and meeting details.
WHERE WOULD YOU LIKE TO BEGIN?
Select the challenge closest to yours.
Let’s look at how your business is understood today and how you want it to be seen tomorrow.
