MastercardBRAND IDENTITY / PUBLIC CASE STUDY
Clarity without losing recognition.
Pentagram simplified Mastercard’s familiar intersecting circles for a more consistent digital identity, while retaining the recognisable red-and-yellow foundation.
XPERTUS PERSPECTIVES
Lessons from
recognisable brands.
Public case studies with practical lessons for growing businesses. These are editorial examples, not Xpertus client projects.
PUBLIC BRAND CASE STUDIES
What clear thinking
looks like in practice.
Independent editorial examples.
These brands are not Xpertus clients.
Original design work: Pentagram.
Mastercard
SlackBRAND IDENTITY / PUBLIC CASE STUDY
A visual system that works everywhere.
Pentagram reworked Slack’s hashtag into a more consistent symbol and a focused colour palette. The identity was designed to reproduce clearly across different sizes and applications.
BEFORE WE TALK
A little more clarity.
Common questions about branding,
communication and business consulting.
What does a brand consultation cover?+
A brand consultation explores your business, audience, positioning and current communication. During a free brand audit, we discuss the touchpoints you want reviewed and the challenges you want to address. The conversation helps identify a useful next step.
Can Xpertus help with both branding and business presentations?+
Yes. Our services include brand strategy and identity, investor pitch deck design, sales presentations and business plan development. We can discuss a focused project or a broader scope across several touchpoints.
Do you support women entrepreneurs and family businesses?+
We work with women entrepreneurs, family businesses and growing B2B companies. The approach is shaped around your stage of growth, existing reputation and audience.
What is included in LinkedIn personal branding?+
A project can include professional positioning, content themes, messaging and visual design. The exact scope is agreed after discussing your audience, goals and current presence.
How do I book a business or brand consultation?+
Use the Google Calendar booking link to see the available appointment options, or send an enquiry through the consultation page. Check the invitation for the confirmed time and meeting details.