The published project
Pentagram simplified Mastercard’s familiar intersecting circles for a more consistent digital identity, while retaining the recognisable red-and-yellow foundation.
What growing businesses can learn
A rebrand can preserve familiar elements while making the system easier to use. Begin by deciding what customers already recognise and what needs to evolve.
This takeaway is Xpertus’s editorial interpretation of the published project, not a claim about its commercial results.
Read the original Pentagram case study ↗
Apply the question to your business.
Which parts of your identity already earn recognition, and which make it harder for people to understand what you do? A brand consultation is a useful place to start.